Your weirdness is your true value.
Don't fit in, stand out.
Welcome to Faith In Fools, where we help you discover who you truly are, as a person or a company, and bring it to life through authentic communication.
Be yourself. An original is worth more than a copy.

What makes a brand—personal or corporate—truly stand out? The courage to be real. Nobody connects with 'fake.' It takes guts to show who you are, flaws and all. People respect leaders who own their mistakes and individuals who speak from the heart. They want to see what drives you—your personality, your passion, and your purpose. Why do you do what you do? When you can share that with clarity and heart, you’ll shine like no one else.
So, what’s my golden circle? I’m not great at drawing circles (you see what I mean?) but here it is:
Why:
I challenge new leaders and companies to discover their true identity and bring it to life.
How:
A personal and playful partnership. I am not your typical stiff suit.
What:
Personal branding and corporate branding.

Watch out, I'm about to brag!
More than 30 years of experience. I am selective. Tough missions make me happy. Expert in leadership and culture and communication. I turn stormy environments into places where you can be yourself and grow. I transform resistance into harmony and unity. Thanks to me, Publicis Groupe Belgium is a strong employer brand and a Great Place to Work. As a challenger, I quickly see what works and what doesn't. I'm honest, even when it's difficult. I see the blind spots. My antennae is razor-sharp. My focus is on the KPIs. I make you shine.
My commitment
I am not afraid of key performance indicators and I actually love measuring progress and results. Ultimately, your victory is my victory and a win for the world.